Advanced Analytics Dashboard
Comprehensive dashboards with actionable insights for brand performance. Track sales trends, customer behavior, and keyword performance over time. Identify high-performing ASINs and areas for improvement.
Amazon Keyword Insights
Analyze customer search terms and identify high-traffic keywords. Optimize campaigns by leveraging Brand Analytics Search Term Reports. Monitor and track keyword performance across campaigns.
Competitor Analysis
Use reverse ASIN tools to identify top-performing competitor products. Compare share of voice and brand positioning against competitors. Provide actionable insights into competitor advertising strategies.
Here’s how the Advanced Analytics Dashboard works:
Brand Market Share Insights:
Analyze your brand’s share of total market sales in various categories. Identify areas where your brand can capture more market share and optimize strategies to improve brand visibility and dominance.
Customer Buying Patterns:
Leverage Amazon’s Market Basket Analysis to discover frequently purchased products with your ASINs. Use insights to create bundling strategies and increase cross-selling opportunities.
Demographics Analysis:
Understand your audience through insights like age, gender, and geographic location. Tailor marketing and product strategies to match customer demographics.
Why Choose Our Analytics Dashboard?
Campaign Performance Optimization:
Analyze advertising campaign click-through rates (CTR), conversion rates, and ACOS. Use data-driven insights to adjust bids, budgets, and placements. Automate campaign actions based on performance metrics.
New Product Launch Support:
Identify gaps in the market and target under-served keywords. Create campaigns focused on high-converting search terms. Leverage Amazon Brand Analytics to refine product positioning.
Category Trends and Insights:
Monitor category trends using Amazon Brand Analytics Category Benchmarking. Identify growth opportunities in trending categories. Stay ahead of market changes and seasonal demand.
Customer Retention Strategies:
Use repeat purchase behaviour analysis to identify loyal customers. Offer strategies to improve customer retention and brand loyalty. Provide insights into products frequently bought by repeat customers.
Custom Reporting and Alerts:
Create custom reports based on Amazon Brand Analytics data. Set up alerts for significant changes in brand share, customer behaviour, or keyword rankings. Schedule automated reporting for regular updates.